event
I wanted to take a moment to rave about Dove. The brand is amazing and held an even to celebrate the launch of it’s revolutionary antiperspirants across five of their brands. Dove, Dove Men + Care, AXE, Degree Men and Degree Women #TryDry event covered everything you need to stay dry and gorgeous.
Jessica Pimentel was seen testing the Dry Spray, along with New York Mets pitcher Victor Black and The Tonight Show’s Seth Herzog. Rapper/Actor, Colson “Machine Gun Kelly” Baker, and his producer Slim Gudz also enjoyed the evening, as well as Miss Teen USA’s Cassidy Wolf and ESPN Host/Personality Michelle Marie. Reality stars Andrea Boehkle, Zach Rance and Ryan Carrillo were also in attendance for the official Unilever Dry Spray unveiling event.
All attendees were able to explore the brand’s latest offerings…
The new Dry Spray Antiperspirants provides 48-hour odor and wetness protection and goes on instantly dry, leaving no visible residue. Influencers put the product to a test at Wednesday’s event while participating in a variety of activations such as photoshoots, basketball, lazer tag and getting their golf swings analyzed–with everyone’s arms raised high! They sprayed on the product and it instantly dried with no sticky residue…girls this will be PERFECT for your little black dress.
The Dry Spray antiperspirants feature a new formula that contains no water nor alcohol and has a perfectly unique bottle design for each brand. (The Degree Men actuator was designed in partnership with Unilever and Pininfarina, the Italian design firm that also works on Ferrari.)
The new product will be available at retailers nationwide starting December 1, 2014.
